Can Twitter or Facebook help my Business?
It depends on several factors, the most important of which is this: where does your target audience spend time online? Different groups of people use different social media platforms.
If you are certain that the people you need to engage with are on Twitter and / or Facebook, the next factor to consider is time: do you, or somebody in your company, have enough time to build a presence on these platforms?
The next factor is having the right attitude towards using these platforms to promote your business. Twitter and Facebook are social media platforms, with the emphasis on social. In our interview with Rob Jones of Surefire Digital, we discussed how these environments can work well if you are prepared to put time into promotions and get to know people there, but the hard sell rarely works. Are you prepared to focus on building relationships and perhaps only getting tangential benefits such as brand building (and only if you get it right), and not look for immediate financial returns?
Businesses can use Twitter and Facebook for specific promotions once a following is in place, however, you need to ensure that these promotions are well planned and tie into your wider marketing efforts. Spending a little time watching what other businesses are doing on Twitter and Facebook is well worth it.
Lastly, ensure that you have a clear idea of what you want from the activity. If your goal is to drive people back to your website to engage them in a well-designed sales funnel, then you may see good results. However, if your site doesn’t have a clear set of goals that can be attained, you need to focus on your core web presence before reaching out with social media.
There is no guarantee that either Twitter or Facebook can help your business, but for those who have done the research, found relevant audiences and are prepared to put in the time, they can help to build relationships with potential customers and build brand, ultimately leading to increased sales after a period of time
This article came from www.momentumws.co.uk/guides/faq/
Can Twitter or Facebook help my Business?
It depends on several factors, the most important of which is this: where does your target audience spend time online? Different groups of people use different social media platforms.
If you are certain that the people you need to engage with are on Twitter and / or Facebook, the next factor to consider is time: do you, or somebody in your company, have enough time to build a presence on these platforms?
The next factor is having the right attitude towards using these platforms to promote your business. Twitter and Facebook are social media platforms, with the emphasis on social. In our interview with Rob Jones of Surefire Digital, we discussed how these environments can work well if you are prepared to put time into promotions and get to know people there, but the hard sell rarely works. Are you prepared to focus on building relationships and perhaps only getting tangential benefits such as brand building (and only if you get it right), and not look for immediate financial returns?
Businesses can use Twitter and Facebook for specific promotions once a following is in place, however, you need to ensure that these promotions are well planned and tie into your wider marketing efforts. Spending a little time watching what other businesses are doing on Twitter and Facebook is well worth it.
Lastly, ensure that you have a clear idea of what you want from the activity. If your goal is to drive people back to your website to engage them in a well-designed sales funnel, then you may see good results. However, if your site doesn’t have a clear set of goals that can be attained, you need to focus on your core web presence before reaching out with social media.
There is no guarantee that either Twitter or Facebook can help your business, but for those who have done the research, found relevant audiences and are prepared to put in the time, they can help to build relationships with potential customers and build brand, ultimately leading to increased sales after a period of time
This article came from www.momentumws.co.uk/guides/faq/